Author:
Gurunathan Anoop,Lakshmi K.S.
Abstract
Travel and tour have always been part and parcel of everyone’s life. The need for recuperation from the tensions of modern life forced people to take up tours for leisure and medical purposes. This increase in general awareness among people for travelling has created a favourable condition for the growth of the tourism sector in India. India is divinely blessed with nature, diverse geographical attractions, and destinations. The tourism sector has always been a bright spot in India, due to its growth potential and its impact on the economy. But, as every sector has its strengths, so have its weaknesses and threats. Therefore, this study takes an in-depth analysis based on secondary data about the strengths, weaknesses, threats, opportunities, and future trends of Indian Tourism. The study also tries to provide suggestions that can be considered by authorities, stakeholders, and tourism departments for the improvement of the sector.