Abstract
This research paper delves into the linguistic intricacies of Corporate Social Responsibility (CSR) communication, aiming to move beyond rhetorical expressions and unravel the nuanced fabric that shapes these messages. Employing a qualitative approach, the study analyzes a diverse set of CSR communication materials, including corporate reports, press releases, and website content. By scrutinizing lexical choices, tone and framing, syntactic structures, and intertextuality, the research aims to identify patterns, strategies, and potential impact on stakeholder’s perceptions of CSR initiatives. The findings of this study will contribute to a deeper understanding of how language is employed to convey social responsibility in corporate discourse. Ultimately, this research seeks to shed light on the linguistic framework that underlies CSR communication, providing valuable insights for academics, practitioners, and policymakers alike.
Reference11 articles.
1. Castelló, I., Morsing, M., & Schultz, F. (2013). Communicative dynamics and the polyphony of corporate social responsibility in the network society. Journal of Business Ethics, 118(4), 683–694. https://doi.org/10.1007/s10551-013-1954-1
2. Morsing, M., & Spence, L. J. (2019). Corporate social responsibility (CSR) communication and small and medium sized enterprises: The governmentality dilemma of explicit and implicit CSR communication. Human Relations, 72(12), 1920–1947. https://doi.org/10.1177/0018726718804306
3. Bartley, T., & Egels‐Zandén, N. (2015). Beyond decoupling: unions and the leveraging of corporate social responsibility in Indonesia. Socio-Economic Review, 14(2), 231–255. https://doi.org/10.1093/ser/mwv023
4. Wordsandactionspodcast. (2012, January 11). Episode 25: The language of Corporate Social Responsibility: Responsible communication. Words & Actions. https://wordsandactions12342078.wordpress.com/2012/11/11/episode-25-the-language-of-corporate-social-responsibility-part-1/
5. Famularo, J. (2013). Corporate social responsibility communication in the ICT sector: digital issues, greenwashing, and materiality. International Journal of Corporate Social Responsibility, 8(1). https://doi.org/10.1186/s40991-023-00082-8