Author:
Sharma Dr. Deepti,Aggarwal Dr. Deepshikha,Saxena Dr. Archana B.
Abstract
After pandemic, OTT platforms are the most common platform to provide entertainment to users. Among all platforms, Netflix has become most the popular one. Data visualization of Netflix data can provide valuable insights and benefits in many ways like understanding viewer preferences, content optimization, personalized recommendation, quality and content performance evaluation, fraud detection to name a few. This research provides exploratory data visualization and provide a content based recommendation system on Netflix data as in real world applications, company uses these recommendation system algorithms to determine which system are better to improve users’ engagement of the platform.
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