The Ascension of India to the Position of a Global Soft Power

Abstract

India's political aspirations are rising along with its economy, which is seeing phenomenal growth. By utilizing resources and soft power tools, the nation is attempting to strengthen its position in the world. India is relearning this art by referring to its ancient traditions and drawing on its vast cultural heritage. The state's armory also includes references to democracy and religious diversity. The state's foreign policy has also been refocused on fostering and preserving positive relationships with other nations in order to assist the state's economic growth. Soft power tools are becoming increasingly important, particularly when it comes to culture and values. When combined with Pacific policies, this has created an excellent opportunity to use soft power. In terms of how governments define and use their authority, the power dynamics of soft nation-states have significantly changed in the twenty-first century. Governments are forced to invest substantially in both their soft and hard power matrices because the political world of today is becoming more linked. Due to the status of global politics, India now has a stronger possibility than ever before of playing a significant role in international affairs. The election of Prime Minister Narendra Modi has altered public perceptions of the perils of religious militarism in India and throughout the world. Due to the rising popularity of Hindutva rights, these rights have grown in popularity. The capacity of a country to carry out its foreign policy goals and objectives without using force is referred to as "soft power." It remains a crucial component of foreign policy, with or without the application of "hard power," which can refer to techniques like the use of force or other very effective diplomatic measures. International and bilateral diplomacy can make use of hard power to tell a bigger story. This broad subject involves economic, social, and even civilizational factors in equal measure. Everything begins with messaging, which can be done through normal channels like news conferences and speeches or through the many media outlets that are available in today's hyper-connected society. The main focus of this article is the ascension of India to the position of a global soft power.