Author:
(Golgota) Klara Prifti,Koli Dr. Zana,Gjuzi Dr. Jonida Bushi
Abstract
Intense global competition and the speed of change highlight the importance of
human capital within the organization. People management, talent management is seen as
a key element of competitive advantage. Various empirical studies have shown that the
Strategic Management of Human Resources affects the performance of the company. To
achieve this goal, i.e., increasing employee productivity and effectiveness in the company,
we need to have data to process on which to make strategic decisions to achieve goals. We
live in the world of “Digital Age” or the “Fourth Industrial Revolution” (4IR) which
includes: Human Resource Analysis (HRA-Human Resource Analytics), Machine Learning
(ML- Machine Learning) and Artificial Intelligence (AI- Artificial Intelligence). Therefore,
data collection can be best achieved through technological programs, digitization,
automation. By analyzing, especially the latest trend, we will get to know the impact, benefits,
and challenges that this change will bring to the company. This article is a literature review,
includes theoretical and empirical studies. It is intended that through the exploration of the
future technological development in the Human Resources department, influencing the
Human Resources management strategy, we serve all companies, institutions, societies as
an advisor and guide for the challenges that await us in the future.