Trade Union Growth: A Marketing Model

Author:

Gilson Clive H.J.,Spencer Ian S.

Abstract

By fusing trade union theory and marketing strategy, this paper provides an interdisciplinary perspective to the study of trade union structure.

Publisher

Consortium Erudit

Subject

Management of Technology and Innovation,Organizational Behavior and Human Resource Management,Strategy and Management

Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Economic dissatisfaction, potential unionism, and attitudes toward unions in Canada;Canadian Review of Sociology/Revue canadienne de sociologie;2008-07-14

2. UNION CERTIFICATION: A CRITICAL ANALYSIS AND PROPOSED ALTERNATIVE;WorkingUSA;2007-09

3. Union Raiding and Organizing in Ontario;Articles;2005-12-06

4. ENTERPRISE BARGAINING IN AUSTRALIA: CANADIAN REFLECTIONS;Labour & Industry: a journal of the social and economic relations of work;1991-03

5. Towards the Wagner Framework: Change in New Zealand Industrial Relations;Journal of Industrial Relations;1990-12

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