Health Misinformation and the Power of Narrative Messaging in the Public Sphere

Author:

Caulfield Timothy1,Marcon Alessandro R2,Murdoch Blake2,Brown Jasmine M3,Perrault Sarah Tinker4,Jarry Jonathan5,Snyder Jeremy6,Anthony Samantha J7,Brooks Stephanie8,Master Zubin9,Rachul Christen10,Ogbogu Ubaka11,Greenberg Joshua12,Zarzeczny Amy13,Hyde-Lay Robyn2

Affiliation:

1. Health Law Institute, Faculty of Law; School of Public Health, University of Alberta, Edmonton, Canada

2. Health Law Institute, Faculty of Law, University of Alberta, Edmonton, Canada

3. Institute of Health Economics; Department of Psychiatry, University of Alberta, Edmonton, Canada

4. University Writing Program, University of California, Davis, United States of America

5. Office for Science and Society, McGill University, Montreal, Canada

6. Faculty of Health Sciences, Simon Fraser University, Burnaby, Canada

7. The Hospital for Sick Children; Canadian National Transplant Research Program, Toronto, Canada

8. Department of Pediatrics, Faculty of Medicine, University of Alberta, Edmonton, Canada

9. Biomedical Ethics Research Program, Mayo Clinic, Rochester, United States of America

10. Rady Faculty of Health Sciences, University of Manitoba, Winnipeg, Canada

11. Faculty of Law; Faculty of Pharmacy and Pharmaceutical Sciences, University of Alberta, Edmonton, Canada

12. School of Journalism and Communication, Faculty of Communication and Media Studies, Carleton University, Ottawa, Canada

13. Johnson Shoyama Graduate School of Public Policy, University of Regina, Regina, Canada

Abstract

Numerous social, economic and academic pressures can have a negative impact on representations of biomedical research. We review several of the forces playing an increasingly pernicious role in how health and science information is interpreted, shared and used, drawing discussions towards the role of narrative. In turn, we explore how aspects of narrative are used in different social contexts and communication environments, and present creative responses that may help counter the negative trends. As traditional methods of communication have in many ways failed the public, changes in approach are required, including the creative use of narratives.

Publisher

Consortium Erudit

Subject

Health Policy,Philosophy,Health (social science)

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