A bibliometric analysis of research on the translation of advertising. An inconstant object of study?

Author:

Franco Aixelá Javier

Publisher

Consortium Erudit

Reference17 articles.

1. Benetello, Claudia (2016): Transcreation as creation of a new original: A Norton™ case study. In: Mariagrazia de Meo, Emilia di Martino and Joanna Thornborrow, eds. Creativity in Translation/Interpretation and Interpreter/Translator Training. Rome: Aracne, 257-260.

2. Benetello, Claudia (2018): When translation is not enough: Transcreation as a convention-defying practice. A practitioner’s perspective. JoSTrans. 29:28-44.

3. Dávila Montes, José Manuel and Pilar Orero (2014): Strategies for the Audio Description of Brand Names. Cultus. 7:96-108.

4. De Bellis, Nicola (2009): Bibliometrics and Citation Analysis. From the Science Citation Index to Cybermetrics. Lanham: Scarecrow Press.

5. Franco Aixelá, Javier (2013): Who’s who and what’s what in Translation Studies: A preliminary approach. In: Catherine WAY, Sonia Vandepitte, Reine Meylaerts and Magdalena Bartlomiejczyk, eds. Tracks and Treks in Translation Studies: Selected papers from the EST Congress, Leuven 2010. Amsterdam: John Benjamins, 7-28.

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