Analyse systématique et bibliométrique de la littérature sur le marketing des PME depuis 1990 : évolution, noyau conceptuel et fronts de recherche
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Published:2024
Issue:2
Volume:37
Page:13
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ISSN:0776-5436
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Container-title:Revue internationale P.M.E.: Économie et gestion de la petite et moyenne entreprise
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language:fr
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Short-container-title:Revue internationale P.M.E.
Author:
Massiera Philippe
Publisher
Consortium Erudit
Reference166 articles.
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