Empiric Study on Reverse Logistic Strategies in the Manufacturing Sector in the Central Area of Cuba

Abstract

The growing need of correct implementation of reverse logistic strategies in the modern company, along with the ignorance of their tendency and behavior in the manufacturing sector in the central area of Cuba, make possible the develop of this study. The main objective is to identify a generic configuration on reverse logistic strategies in manufacturing companies from the Cuban central area. As a result, this research detects the existence of three generic reverse logistic strategies which are: recapturing value, environmental and commercial strategies