Cruise line efficiency

Abstract

The cruise industry has experienced rapid growth in recent years and has become one of the most dynamic and fastest growing segments of the tourism industry. In light of this rapid growth, this study examined four dimensions of operational efficiency: occupancy rate and passengers carried per stateroom, passengers per ship, and passengers per 1000 gross registered tons. Over 7000 voyages on Carnival Cruise Line, Celebrity Cruise Line, Disney Cruise Line, Holland America Cruise Line, Norwegian Cruise Line, Princess Cruise Line, and Royal Caribbean Cruise Line were analyzed. Results highlighting unique dimensions where some cruise lines are more efficient than others are presented as well as potential reasons for the increased efficiency.