Yield Applied to Destination Management: An Inefficient Analogy?-Reference-Cited by-同舟云学术

Yield Applied to Destination Management: An Inefficient Analogy?

Published:2007-09 Issue:3 Volume:13 Page:441-452
ISSN:1354-8166
Container-title:Tourism Economics
language:en
Short-container-title:Tourism Economics

Author:

Scott Noel¹,Breakey Noreen¹

Affiliation:

1. School of Tourism, Ipswich Campus, University of Queensland, 11 Salisbury Road, Ipswich, Queensland 4305, Australia

Abstract

This paper reports on a research project that examines the use of yield as a performance indicator for destination management. It reviews the history, definitions and use of yield and yield management in hospitality and transport businesses and then examines how these ideas have been transferred to the literature of tourism destinations. A series of recommendations on usage of the term ‘yield’ are provided.

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

http://journals.sagepub.com/doi/pdf/10.5367/000000007781497755

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