The Impact of Digital Marketing Through the TikTok Application on Purchase Intent-Reference-Cited by-同舟云学术

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The Impact of Digital Marketing Through the TikTok Application on Purchase Intent

Published:2023-11-21 Issue: Volume: Page:
ISSN:
Container-title:2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS)
language:
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Author:

Alhanatleh Hasan¹,Alghizzawi Mahmoud²,Habes Mohammad³,Tahat Khalaf⁴,Tahat Dina Naser⁵

Affiliation:

1. Amman Arab University,Faculty of Business,Amman,Jordan

2. Applied Science Private University,Faculty of Business,Amman,Jordan

3. Yarmouk University,Radio & TV department,Irbid,Jordan

4. United Arab Emirates University, Al Ain & Journalism Dep-Yarmouk University,Media & Creative industries Dep.,Irbid,Jordan

5. Al Ain University,Applied sociology, Dep.,Al Ain,UAE

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10375374/10375393/10375451.pdf?arnumber=10375451

Reference51 articles.

1. The Relationship between Social Media and Academic Performance: Facebook Perspective;Habes;Int. J. Inf. Technol. Lang. Stud.,2018

2. The effect of electronic banking services usage on clients electronic loyalty;Alhanatleh;Int. J. Hum. Cap. Urban Manag.,2021

3. Business Model and Strateg: A Case Study Analysis of TikTok;Jaipong;Adv. Knowl. Exec.,2023

4. The Impact of De-marketing in Reducing Jordanian Youth Consumption of Energy Drinks

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1. The Impact of Using AI in Human Resources Management - A Comparison Approach;Lecture Notes in Networks and Systems;2024

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