Be Social! The Impact of Online Referral Program on Referrer Purchase Behavior-Reference-Cited by-同舟云学术

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Be Social! The Impact of Online Referral Program on Referrer Purchase Behavior

Published:2024 Issue: Volume:71 Page:7623-7636
ISSN:0018-9391
Container-title:IEEE Transactions on Engineering Management
language:
Short-container-title:IEEE Trans. Eng. Manage.

Author:

Liu Xiaoqian¹^ORCID,Ge Chunmian¹^ORCID,Shen Yi²^ORCID,Jiang Junhui³^ORCID

Affiliation:

1. Department of Financial Management, School of Business Administration, South China University of Technology, Guangzhou, China

2. Research Center for Smarter Supply Chain, Business School, Soochow University, Suzhou, China

3. Department of Technological Economics and Management, School of Business Administration, South China University of Technology, Guangzhou, China

Funder

National Natural Science Foundation of China

Guangzhou Philosophy and Social Science Planning

Fundamental Research Funds for the Central Universities

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Link

http://xplorestaging.ieee.org/ielx7/17/10339242/10462319.pdf?arnumber=10462319

Reference92 articles.

1. Understanding social commerce: A systematic literature review and directions for further research

2. Effect of e-referral incentive programs on referrer loyalty on social platforms

3. Referral Programs and Customer Value

4. Social commerce: Looking back and forward

5. The power of a thumbs-up: Will e-commerce switch to social commerce?

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