Investigating the impact of Personality Tendencies and Gratification Aspects on OTT Short Video Consumption: A case of YouTube Shorts
Author:
Affiliation:
1. Amity International Business School, Amity University,Noida,India
2. Graduate School of Business, The University of the South Pacific,Suva,Fiji Islands
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10117566/10117575/10118122.pdf?arnumber=10118122
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