Increasing Customer Loyalty in Food and Beverage MSMEs Through Social CRM-Reference-Cited by-同舟云学术

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Increasing Customer Loyalty in Food and Beverage MSMEs Through Social CRM

Published:2024-05-16 Issue: Volume:8 Page:1-5
ISSN:
Container-title:2024 4th International Conference on Innovative Research in Applied Science, Engineering and Technology (IRASET)
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Author:

Gui Gabriel¹,Condrobimo Andreas Raharto²,Sriwardiningsih Enggal³

Affiliation:

1. School of Information System, Bina Nusantara University,Information System and Management,Jakarta,Indonesia

2. School of Information Systems, Bina Nusantara University,Information Systems Study Program,Jakarta,Indonesia

3. Business School, Bina Nusantara University,Management Study Program,Jakarta,Indonesia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx8/10548014/10548010/10548580.pdf?arnumber=10548580

Reference26 articles.

1. Perceived benefits of social media networks impact on competitive behavior of Indonesia SMEs: Food and beverage sector

2. Sustainability of SMEs in the Competition: A Systemic Review on Technological Challenges and SME Performance

3. Strategic use of social media in marketing and financial performance: The B2B SME context

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