Online Shopping Behavior in Millennials Generation: The Effect of Social Media

Author:

Geofani Khansa Safira1,Talita Anaros Tashya1,Leonita Lily1,Noviana Rosita2

Affiliation:

1. Bina Nusantara University,BINUS Online Learning,Management Department,Jakarta,Indonesia

2. Bina Nusantara University,BINUS Business School Undergraduate Program,Management Department,Jakarta,Indonesia

Publisher

IEEE

Reference42 articles.

1. BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR’S ROLE

2. The Mediating Role of Customer Trust on the Relationships of Celebrity Endorsement and E-WOM to Instagram Purchase Intention

3. The Influence of Online Review on Consumers’ Purchase Intention

4. Penggunaan Media Sosial untuk Berbelanja Online Saat Pandemi Covid-19;Chandra;Jurnal Konsep Bisnis Dan Manajemen. Indonesia,2020

5. Penelitian bisnis dan manajemen menggunakan partial least squares (PLS) dengan smart PLS 3.0;Husain;Modul ajar jurusan manajemen fakultas ekonomi dan bisnis Unversitas Brawijaya,2015

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