Business Analytics Contribution in the Growth of Indian Digital Business

Author:

Maran K.1,Senthilnathan C.R.2,Usha S.3,Venkatesh P.4

Affiliation:

1. Sri Sai Ram Institute of Management Studies, Sri Sai Ram Engineering College,Chennai,India

2. Sri Sairam Institute of Technology,Department of Management Studies,Chennai

3. S A Engineering College,Department of Management Studies,Chennai,India

4. Sairam Institute of Management Studies, Sri Sairam Engineering College,Chennai,India

Publisher

IEEE

Reference11 articles.

1. Understanding the Factors Affecting the Organizational Adoption of Big Data

2. Business Environment and Data Analytics: Enablers For Sustainable Economic Growth, International Conference on Global Economy in Business, Management;zingde;Social Science and Humanity Perspective GEMSH-20,2020

3. Perceived strategic value-based adoption of Big Data Analytics in emerging economy

4. A Review of the Predictors, Linkages, and Biases in IT Innovation Adoption Research

5. Data analytics competency for improving firm decision making performance

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