Feasibility of Using Electrooculography-Based Eye-Trackers for Neuromarketing Applications-Reference-Cited by-同舟云学术

Feasibility of Using Electrooculography-Based Eye-Trackers for Neuromarketing Applications

Published:2022 Issue: Volume:71 Page:1-10
ISSN:0018-9456
Container-title:IEEE Transactions on Instrumentation and Measurement
language:
Short-container-title:IEEE Trans. Instrum. Meas.

Author:

Ha Jisoo¹^ORCID,Choi Kang-Min²^ORCID,Im Chang-Hwan³^ORCID

Affiliation:

1. Department of HY-KIST Bio-Convergence, Hanyang University, Seoul, South Korea

2. Department of Electronic Engineering, Hanyang University, Seoul, South Korea

3. Department of HY-KIST Bio-Convergence, the Department of Electronic Engineering, and the Department of Biomedical Engineering, Hanyang University, Seoul, South Korea

Funder

National Research Foundation of Korea

Korean Government

Institute of Information and Communications Technology Planning and Evaluation

Korean Government [Ministry of Science and ICT (MIST)]

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Subject

Electrical and Electronic Engineering,Instrumentation

Link

http://xplorestaging.ieee.org/ielx7/19/9717300/09931738.pdf?arnumber=9931738

Reference42 articles.

1. Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence

2. Using Eye Tracking to Trace a Cognitive Process: Gaze Behaviour During Decision Making in a Natural Environment

3. Neuromarketing and visual attention study using eye tracking techniques

4. Gender differences: visual attention and attitude toward advertisements

5. Detection of eye blink artifacts from single prefrontal channel electroencephalogram

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Synchronizing Senses;Advances in Marketing, Customer Relationship Management, and E-Services;2024-07-26

2. Unsupervised Transfer Learning Approach With Adaptive Reweighting and Resampling Strategy for Inter-Subject EOG-Based Gaze Angle Estimation;IEEE Journal of Biomedical and Health Informatics;2024-01

3. A Robust Gaze Estimation Approach via Exploring Relevant Electrooculogram Features and Optimal Electrodes Placements;IEEE Journal of Translational Engineering in Health and Medicine;2024