Investigating the Influence and Function of Artificial Intelligence in Contemporary Marketing Management: Marketing in the AI Era-Reference-Cited by-同舟云学术

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Investigating the Influence and Function of Artificial Intelligence in Contemporary Marketing Management: Marketing in the AI Era

Published:2024-05-09 Issue: Volume:27 Page:1-5
ISSN:
Container-title:2024 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI)
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Author:

Patil Swati Mahadev¹,Kharat Avinash Manohar²,Jain Samiksha³,Tripathi Vipin Vihari Ram⁴,Bisen Gaurav Kumar⁵,Joshi Amit⁶

Affiliation:

1. Rajarambapu Institute of Technology,Islampur,Maharashtra,India

2. Venkateshwara Institute of Management,Peth,Maharashtra,India

3. University Institute of Media Studies (of Chandigarh University), Amity School of Communication, Amity University,Noida,India

4. School of Management Sciences,Varanasi,Uttar Pradesh,India

5. Udai Pratap Autonomous College,Varanasi,Uttar Pradesh,India

6. BA school of business and finance,Riga,Latvia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx8/10601631/10601667/10602227.pdf?arnumber=10602227

Reference12 articles.

1. Review

2. Discovering biomarkers associated and predicting cardiovascular disease with high accuracy using a novel nexus of machine learning techniques for precision medicine

3. Purchasing, Supply Chain Management and Sustained Competitive Advantage: The Relevance of Resource-based Theory

4. Students' performance analysis system using cumulative predictor algorithm

5. Resource-Based Theories of Competitive Advantage: A Ten-Year Retrospective;Barney;J. Manag.,2001

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