RFM Based Market Segmentation Approach Using Advanced K-means and Agglomerative Clustering: A Comparative Study
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Publisher
IEEE
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http://xplorestaging.ieee.org/ielx7/8672433/8678913/08679376.pdf?arnumber=8679376
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
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2. Retail Industry Analytics: Unraveling Consumer Behavior through RFM Segmentation and Machine Learning;2024 IEEE International Conference on Electro Information Technology (eIT);2024-05-30
3. Comparison of K-Medoids and K-Means Algorithms in Segmenting Customers based on RFM Criteria;E3S Web of Conferences;2024
4. Experimental Analysis on Banking Customer Segmentation using Machine Learning Techniques;2023 Global Conference on Information Technologies and Communications (GCITC);2023-12-01
5. Combination of RFM’s (Recency Frequency Monetary) Method and Agglomerative Ward’s Method for Donors Segmentation;2023 International Conference on Computer Science, Information Technology and Engineering (ICCoSITE);2023-02-16
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