Small and Medium-Sized Enterprises' Internet Precision Marketing Influencing Factors Analysis based on the Analytic Hierarchy Process

Author:

Jiao Jing1

Affiliation:

1. School of Economics and Management, Qinghai Minzu University,Xining,Qinghai Province,China

Publisher

IEEE

Reference13 articles.

1. B2C platform precision marketing exploration under e-commerce[J];cao;Commercial Economic Research,2018

2. Big data precision marketing and consumer behavior analysis based on fuzzy clustering and PCA model

3. A decision-making framework for precision marketing

4. Marketing Strategic Planning and Choosing the Right Strategy using AHP Technique (Case Study: Ghavamin Bank Mazandaran)

5. Analysis of Impacting Factors of Consumers' Willingness to Accept Precise Marketing of Big Data: Based on Integrated UTAUT Model and 4C Theory[J];shi;Journal of Chongqing Technology and Business University(Social Science Edition),2019

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