1. The application and challenges of virtual reality technology in creative advertising design;Applied Mathematics and Nonlinear Sciences;2024-01-01
2. AR/VR technologies in advertising: A scoping review on empirical studies on the effectiveness of AR/VR in advertising;ETLTC-ICETM2023 INTERNATIONAL CONFERENCE PROCEEDINGS: ICT Integration in Technical Education & Entertainment Technologies and Management;2023
3. THE EFFECT OF MEDIA DIFFERENCES ON RECALL IN TWO-DIMENSIONAL ADVERTISEMENTS;Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi;2022-09-30
4. Targeted Advertisement in HbbTV Multimedia Content;2022 IEEE International Symposium on Broadband Multimedia Systems and Broadcasting (BMSB);2022-06-15
5. Influence of Virtual Experience Immersion, Product Control, and Stimulation on Advertising Effects;Journal of Global Information Management;2022-01