Investigating the Role of AI in Personalized Consumer Banking Experiences-Reference-Cited by-同舟云学术

Investigating the Role of AI in Personalized Consumer Banking Experiences

Published:2024-04-18 Issue: Volume: Page:
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Container-title:2024 International Conference on E-mobility, Power Control and Smart Systems (ICEMPS)
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Author:

Rohella Piyush¹,Temara Sheetal²,Samanthapudi Sagar Varma³,Gupta Ketan⁴,Suganyadevi K.⁵

Affiliation:

1. Principal Product Manager, Payments & Commerce, GoDaddy, Edmonds,Washington,USA

2. University of the Cumberlands,Dept of Computer & Information Sciences,Williamsburg,KY,USA

3. The Polis Center at Indiana University Purdue University Indianapolis,Applied Data Science,Indianapolis,Indiana,USA

4. University of The Cumberlands,Dept. of Information Technology,Williamsburg,KY,USA

5. Sri Eshwar College of Engineering,Department of ECE,Coimbatore,Tamil Nadu,INDIA

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx8/10559243/10559244/10559374.pdf?arnumber=10559374

Reference15 articles.

1. The role of artificial intelligence in consumers’ brand preference for retail banks in Hong Kong

2. Banking 4.0: Artificial Intelligence (AI) in Banking Industry & Consumer’s Perspective

3. Impact of Artificial Intelligence-Based Marketing on Banking Customer Satisfaction: Examining Moderating Role of Ease of Use and Mediating Role of Brand Image;Alqasa;Transnational Marketing Journal,2023

4. The supports provided by artificial intelligence to continuous usage intention of mobile banking: evidence from China

5. Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity

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