A Conceptual Analysis on the Impact of Internet of Things (IOT) Towards on Digital Marketing Transformation-Reference-Cited by-同舟云学术

A Conceptual Analysis on the Impact of Internet of Things (IOT) Towards on Digital Marketing Transformation

Published:2022-04-28 Issue: Volume: Page:
ISSN:
Container-title:2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE)
language:
Short-container-title:

Author:

Jindal Tanvi¹^ORCID,Sheoliha Neelam²^ORCID,Kishore K.³,Uike Dipesh⁴^ORCID,Khurana Shopita⁵,Verma Devvret⁶^ORCID

Affiliation:

1. Chitkara Business School University- Chitkara University

2. Management, IMS,Noida,India

3. Voorhees College,Department of Commerce,Vellore

4. Ambedkar Institute of Management Studies and Research,Nagpur,Maharashtra,440010

5. University Institute of media studies, Chandigarh University,Mohali,Punjab,India

6. Graphic Era Deemed to be University,Department of Biotechnology,Dehradun,Uttarakhand,India

Publisher

IEEE

Link

Reference18 articles.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Digital Marketing Perspectives;Advances in Marketing, Customer Relationship Management, and E-Services;2023-06-30