A Conceptual Analysis on the Impact of Big Data Analytics Toward on Digital Marketing Transformation-Reference-Cited by-同舟云学术

A Conceptual Analysis on the Impact of Big Data Analytics Toward on Digital Marketing Transformation

Published:2022-04-28 Issue: Volume: Page:
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Container-title:2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE)
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Author:

Ramirez-Asis Hernan¹^ORCID,Silva-Zapata Miguel²^ORCID,Ramirez-Asis Elia³^ORCID,Sharma Trishu⁴,Durga S.⁵,Pant Bhasker⁶^ORCID

Affiliation:

1. Universidad Señor de Sipan,Chiclayo,Peru

2. Universidad Nacional Santiago Antúnez de Mayolo,Huaraz,Peru

3. Universidad Cesar Vallejo,Trujillo,Peru

4. Chandigarh University,University Institute of Media Studies,Mohali,Punjab,India

5. K L Business School, Koneru Lakshmaiah Education Foundation, K L University,Vaddeswaram,Andhra Pradesh,India

6. Graphic Era Deemed to be University,Department of Computer Science & Engineering,Dehradun,Uttarakhand,India

Publisher

IEEE

Link

Reference27 articles.

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