The Progressive Role of Machine learning in Enhancing the Effectiveness of Digital Marketing in Emerging Economies-Reference-Cited by-同舟云学术

The Progressive Role of Machine learning in Enhancing the Effectiveness of Digital Marketing in Emerging Economies

Published:2022-04-28 Issue: Volume: Page:
ISSN:
Container-title:2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE)
language:
Short-container-title:

Author:

Jayashree S.¹,Sidana Neeru²,Pham Long Tam³,Kunju Litty Mariyam⁴,Ratnavalli B⁵,Gangodkar Durgaprasad⁶^ORCID

Affiliation:

1. Kristu Jayanti College (Autonomous),Department of Professional Accounting and Finance,Bengaluru,Karnataka,India

2. Amity university Noida,lll Amity school of Economics,U.P.,India

3. Osaka University,Graduate School of Economics,Japan

4. Kristu Jayanti College (Autonomous),Department of Professional Accounting and Finance,Karnataka,India

5. K L University, Vaddeswaram,K L Business School, Koneru Lakshmaiah Education Foundation,Andhra Pradesh,India

6. Graphic Era Deemed to be University,Department of Computer Science & Engineering,Dehradun,Uttarakhand,India

Publisher

IEEE

Link

Reference21 articles.

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Lessons on Digital Transformation in the Marketing Environment;Professional Practice in Governance and Public Organizations;2024

2. Security in Digital Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2023-06-30

3. Analysis of Potential Health and Environmental Risks Associated with 6G Wireless Communication Networks;2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE);2023-05-12