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Advertising Strategies for Mobile Platforms With “Apps”

  • Published:2018-05 Issue:5 Volume:48 Page:767-778
  • ISSN:2168-2216
  • Container-title:IEEE Transactions on Systems, Man, and Cybernetics: Systems
  • language:
  • Short-container-title:IEEE Trans. Syst. Man Cybern, Syst.

Author:

Wang Ruibing,Gou Qinglong,Choi Tsan-MingORCID,Liang Liang

Funder

National Natural Science Foundation of China

Funds for International Cooperation and Exchange of the National Natural Science Foundation of China

The Hong Kong Polytechnic University

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Subject

Electrical and Electronic Engineering,Computer Science Applications,Human-Computer Interaction,Control and Systems Engineering,Software

Cited by 28 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Cross-channel influences in mobile-app-website e-commerce supply chains: When to weaken the influence?;Transportation Research Part E: Logistics and Transportation Review;2024-02

2. Filtering Ads based on User Browsing Data using Data Analytics and Machine Learning;2023 4th International Conference on Electronics and Sustainable Communication Systems (ICESC);2023-07-06

3. Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors;Journal of Marketing Analytics;2023-05-22

4. Influencing factors of mobile instant messaging applications between single- and multi- platform use cases;Computer Standards & Interfaces;2023-01

5. A Decision Support System Based on Stochastic Differential Game Model in Pollution Control Chain;IEEE Transactions on Systems, Man, and Cybernetics: Systems;2023
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