Customer Lifetime Value in Video Games Using Deep Learning and Parametric Models

Author:

Chen Pei Pei,Guitart Anna,del Rio Ana Fernandez,Perianez Africa

Publisher

IEEE

Cited by 34 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Neural Optimization with Adaptive Heuristics for Intelligent Marketing System;Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining;2024-08-24

2. Customer lifetime value (CLV) insights for strategic marketing success and its impact on organizational financial performance;Cogent Business & Management;2024-06-11

3. Skewness-aware Boosting Regression Trees for Customer Contribution Prediction in Financial Precision Marketing;Companion Proceedings of the ACM Web Conference 2024;2024-05-13

4. Towards Retention Analysis in NFT-based Blockchain Games;2023 IEEE International Conference on Big Data (BigData);2023-12-15

5. Constructing and Understanding Customer Spending Prediction Models;SN Computer Science;2023-11-08

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