Exploring Customer-based Determinants of Social Media Marketing Activities for Local Brands: Evidence from Indonesia
Author:
Affiliation:
1. Universitas Hayam Wuruk Perbanas,Faculty of Economics and Business,Surabaya,Indonesia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10381889/10381891/10382011.pdf?arnumber=10382011
Reference34 articles.
1. Digital 2023: Global Overview Report;Kemp,2023
2. Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism
3. Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia
4. What Should Companies Do to Improve Brand Awareness Through Instagram? The Lens of Signalling Theory
5. Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience
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