Identification of an Efficient Machine Learning Algorithm for the Prediction of Customer Churn: A Case Analysis of a Business-to-Consumer (B2C) Dairy Company for Customer Retention Strategy-Reference-Cited by-同舟云学术

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Identification of an Efficient Machine Learning Algorithm for the Prediction of Customer Churn: A Case Analysis of a Business-to-Consumer (B2C) Dairy Company for Customer Retention Strategy

Published:2024-02-21 Issue: Volume: Page:1-5
ISSN:
Container-title:2024 4th International Conference on Innovative Practices in Technology and Management (ICIPTM)
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Author:

Faisal A. Mohammed¹,Rajkiran V.¹,Singh K. Sankar²,Elantheraiyan P.³,Kamalakhannan S. K.⁴

Affiliation:

1. Rajalakshmi School of Business,Department of Operations & Analytics,Chennai,India

2. Technology & Advance Studies,School of Management Studies, Vels Institute of Science,Chennai,India

3. Vel Tech Rangarajan Dr. Sagunthala R&D Institute Of Science and Technology,Department of Management Studies,Chennai,India

4. Saveetha School of Law,Department of Management Studies,Chennai,India

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx8/10562381/10563197/10563757.pdf?arnumber=10563757

Reference22 articles.

1. A comparison of machine learning techniques for customer churn prediction

2. A Customer Churn Prediction Model in Telecom Industry Using Boosting

3. Forecasting Customer Churn in the Telecommunications Industry

4. Customer churn analysis in telecom industry

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