Corporations' Owned Social Media Narrative
Author:
Affiliation:
1. School of International Studies, University of International Business and Economics, Beijing, China
2. Department of Education, Concordia University, Montreal, QC, Canada
Funder
Beijing Social Science Fund
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Subject
Electrical and Electronic Engineering,Industrial relations
Link
http://xplorestaging.ieee.org/ielx7/47/9779780/09764810.pdf?arnumber=9764810
Reference63 articles.
1. The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling
2. Cruise tourism: social media content and network structures
3. Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter
4. Accounting narratives and impression management on social media
5. Building brand narratives with hashtags on Twitter
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