Impact of Metaverse and Marketing Innovation on Digital Transformation-Reference-Cited by-同舟云学术

Impact of Metaverse and Marketing Innovation on Digital Transformation

Published:2023-03-07 Issue: Volume: Page:
ISSN:
Container-title:2023 International Conference on Business Analytics for Technology and Security (ICBATS)
language:
Short-container-title:

Author:

Alshurideh Muhammad Turki¹,Akour Iman A.²,Kurdi Barween Al³,Hamadneh Samer⁴,Alzoubi Haitham M.⁴

Affiliation:

1. University of Sharjah,College of Business,Department of Management,Sharjah,UAE,27272

2. University of Sharjah,College of Computing and Informatics,Department of Information Systems,Sharjah,United Arab Emirates,27272

3. The Hashemite University,Faculty of Economics and Administrative Sciences,Department of Marketing,Zarqa,Jordan

4. Skyline University College,School of Business,Sharjah,UAE

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10111090/10111095/10111241.pdf?arnumber=10111241

Reference32 articles.

1. Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe

2. The Metaverse as Mediator between Technology, Trends, and the Digital Transformation of Society and Business

3. The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE;nuseir;Int J Innov Creat Chang,2020

4. The impact of Digitalization on Business Models: How IT Artefacts, Social Media, and Big Data Force Firms to Innovate Their Business Model;bouwman,2017

5. Building national cyber resilience and protecting critical information infrastructure

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Business Model Evolution in the Age of NFTs and the Metaverse;Information;2024-06-28

2. Artificial Intelligence for Analysing Consumer Buying Behaviour Towards Digital Marketing of Electronic Gadgets;2024 International Conference on Inventive Computation Technologies (ICICT);2024-04-24

3. Investigating Firm-Generated Content's Influence on Digital Marketing Effectiveness in Private Hospitals—A Jordanian Perspective;Contributions to Environmental Sciences & Innovative Business Technology;2024

4. Metaverse for Sustainable Marketing Toward Circular Economy;Smart Innovation, Systems and Technologies;2024