The Impact of Digital marketing and Digital Payment on Financial Performance

Author:

Kurdi Barween Al1,Ahmad Antouz Yasin2,Alshurideh Muhammad Turki3,Hamadneh Samer1,Alquqa Enass Khalil4

Affiliation:

1. The Hashemite University,Faculty of Economics and Administrative Sciences,Department of Marketing,Zarqa,Jordan

2. University of Sharjah,College of Business,Department of Management,Sharjah,United Arab Emirates,27272

3. The University of Jordan,School of Business,Department of Marketing,Amman,Jordan,11942

4. University of Fujairah,College of Art, Social Sciences and Humanities,United Arab Emirates

Publisher

IEEE

Reference24 articles.

1. IoMT Cloud-Based Intelligent Prediction of Breast Cancer Stages Empowered with Deep Learning;ghazal;IEEE Access,2021

2. Investigating the Factors That Influence Students` Choice of English Studies As a Major: the Case of University of Nouakchott Al Aasriya, Mauritania;eli;Journal of technology management & innovation,2022

3. The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention;alzoubi;Int J Data Netw Sci,2022

4. Small and medium size enterprise: Access the financial and non-financial factors

5. The organizational resources and knowledge management capability: A systematic review;al amiri;Bus Econ …,2019

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1. Artificial Intelligence for Analysing Consumer Buying Behaviour Towards Digital Marketing of Electronic Gadgets;2024 International Conference on Inventive Computation Technologies (ICICT);2024-04-24

2. Fraud Detection in Fintech Leveraging Machine Learning and Behavioral Analytics;2023-11-06

3. Exploring Factors that Drive FinTech Adoption in Jordan;Proceedings of the 9th International Conference on Advanced Intelligent Systems and Informatics 2023;2023

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