Analysis of Factors Influencing the Intention of Using Digital Banking Through Social Media
Author:
Affiliation:
1. Bina Nysantara University,School of Information System,Jakarta,Indonesia
2. Faculty Economic and Business UPN “Veteran” Yogyakarta,Yogyakarta,Indonesia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10275798/10276392/10276961.pdf?arnumber=10276961
Reference27 articles.
1. Digital-only banking experience: Insights from gen Y and gen Z;windasari;J Knowl Innov,2022
2. A Study of Social Media Influencers and Impact on Consumer Buying Behaviour in the United Kingdom;chan;Journal of Management and Business Studies,2022
3. OJK Embraces Digital Bank with New Regulations;i m;Assegaf Hamzah & Partners,2021
4. Digital Banking;Ditjen Perbendaharan Kemenkeu RI,2022
5. Banking Product Marketing Strategy through Instagram Social Media in the Middle of the Covid-19 Pandemic
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