Evaluating e-WOM and Factors Influencing Purchase Intention in Instagram Commerce
Author:
Affiliation:
1. Bina Nusantara University,School of Information Systems,Jakarta,Indonesia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10275798/10276392/10277430.pdf?arnumber=10277430
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1. The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective
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