Delving The Role Of Artificial Intelligence-Driven Advertisements On Purchase Intention Of Omnichannel Customers Using SEM-Reference-Cited by-同舟云学术

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Delving The Role Of Artificial Intelligence-Driven Advertisements On Purchase Intention Of Omnichannel Customers Using SEM

Published:2023-12-12 Issue: Volume:61 Page:01-07
ISSN:
Container-title:2023 4th International Conference on Computation, Automation and Knowledge Management (ICCAKM)
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Author:

Mittal Tania¹,Dhiman Aditya²,Singh Vikrant Vikram³^ORCID,Gupta Aditya Kumar⁴,Kedia Naresh²

Affiliation:

1. School of Management, Doon Business School,Dehradun,India

2. School of Buisness and Commerce, Manupal University,Jaipur,India

3. Symbiosis International Deeemed University,Symbiosis Centre For Management Studies,Noida,India

4. Amity International Business School Amity University,Noida,India

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10449490/10449491/10449612.pdf?arnumber=10449612

Reference34 articles.

1. Artificial intelligence (AI) applications for marketing: A literature-based study

2. Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing;Kumar,2019

3. The Effect of Artificial Intelligence on End-User Online Purchasing Decisions: Toward an Integrated Conceptual Framework;Beyari,2022

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