Application of Machine Learning Algorithms for Customer Segmentation in E-Commerce Management-Reference-Cited by-同舟云学术

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Application of Machine Learning Algorithms for Customer Segmentation in E-Commerce Management

Published:2024-04-26 Issue: Volume:828 Page:1-5
ISSN:
Container-title:2024 International Conference on Science Technology Engineering and Management (ICSTEM)
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Author:

M Rajyalaxmi¹,Vijai C.²,Srivastava Kingshuk³,Kalyan NallaBala⁴,Pravallika B⁵,Dutt Amit⁶

Affiliation:

1. School of Business, SR University,Warangal,Telangana,India

2. Vel Tech Rangarajan Dr.SagunthalaR&D Institute of Science and Technology,Department of Commerce and Business, Administration,Chennai - 62,India

3. UPES,Department of Data Science,Dehradun,Uttarakhand,India

4. Sri Venkateswara College of Engineering, (Autonomous),Department of Management Studies,Tirupati,Andhra Pradesh,India

5. Institute of Aeronautical Engineering,Hyderabad,Telangana,India

6. Lovely Professional University,Phagwara,Punjab,India

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx8/10560476/10560517/10560944.pdf?arnumber=10560944

Reference12 articles.

1. Customer Segmentation in E-commerce Using K-means Clustering Algorithm;Jain,2014

2. Customer Segmentation in Online Retail Using Decision Tree Algorithm;Wang,2016

3. Customer Segmentation in E-commerce Using Recurrent Neural Networks;Hu,2018

4. An Experimental Analysis of Crop Yield Prediction using Modified Deep Learning Strategy;PP;(ACCAI), Chennai, India,2022

5. HDLCP: Experimental Analysis and Development of Hybrid Deep Learning Methodology for Crime Scenario Assesment and Prediction

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