Role of Gamification in Shaping E- Wallet Purchase Behaviour: A Mixed-Method Analysis-Reference-Cited by-同舟云学术

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Role of Gamification in Shaping E- Wallet Purchase Behaviour: A Mixed-Method Analysis

Published:2024-07-10 Issue: Volume: Page:1178-1185
ISSN:
Container-title:2024 2nd International Conference on Sustainable Computing and Smart Systems (ICSCSS)
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Author:

Suryavanshi Komal¹,Gandhi Aradhana²

Affiliation:

1. Symbiosis Institute of Business Management, Symbiosis International Deemed University,Symbiosis Center for Research & Innovation, Symbiosis Centre for Behavioural Studies,Pune,India

2. Symbiosis Institute of Business Management, Symbiosis International Deemed University,Symbiosis Centre for Behavioural Studies,Pune,India

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx8/10624685/10624738/10625255.pdf?arnumber=10625255

Reference25 articles.

1. Exploring consumer adoption of mobile payments – A qualitative study

2. Convergence of Technology in the E-Commerce World and Venture Capital Landscape in South East Asia

3. Platform Interactions and Emergence of an Organizational Field: Case Study on Ola

4. The Pokémonisation of the first moment of truth

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