Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case-Reference-Cited by-同舟云学术

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Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case

Published:2023-12-10 Issue: Volume:38 Page:3354-3363
ISSN:
Container-title:2023 Winter Simulation Conference (WSC)
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Author:

Lopez-Lopez David¹,Giusti Giovanni²,Juan Angel A.³,Corlu Canan Gunes⁴

Affiliation:

1. Universitat Ramon Llull,ESADE Business School,Sant Cugat del Vallès,Spain,08172

2. Universitat Pompeu Fabra,Tecnocampus,Mataró,Spain,08302

3. Universitat Politècnica de València,Dept. of Applied Statistics and Operations Research,Alcoy,Spain,03801

4. Boston University,Metropolitan College,Boston,MA,USA,02215

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10406299/10407113/10408411.pdf?arnumber=10408411

Reference29 articles.

1. Consumer Evaluations of Brand Extensions

2. A pathways model of problem and pathological gambling

3. Crisis, What Crisis? The Effect of Economic Crises on Spending on Online and Offline Gambling in Spain: Implications for Preventing Gambling Disorder

4. The Risk of Online Gambling: a Study of Gambling Disorder Prevalence Rates in Spain

5. How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy

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