Research on the Achievements of Thai Advertising Content Creation and Social Media Channels and Cross-cultural Communication in China

Author:

Huang Wei1,Thienmongkol Ratanachote1,Weeranakin Natirath1

Affiliation:

1. Mahasarakham University,Creative media,Mahasarakham,Thailand

Publisher

IEEE

Reference8 articles.

1. Thai Advertisements: The Creation of Emotional Creative Space;xuefeng;Knowledge of News,2014

2. METAPHORS OF LIFE INSURANCE AND HOME APPLIANCE ON YOUTUBE ADVERTISEMENTS VIDEOS

3. Behind the Smile: Reading Cultural Values in Thai Advertising;morrison;Asian Journal of Communication,2007

4. A Nation under the Influence: The Creative Strategy Process for Advertising in Thailand

5. Typological Analysis of Advertising Themes in Thailand in Recent Years;wenxia;J sound screens in the world,2019

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Creating a Proxy Advertisement for Cognitive Response Evaluation in Visual Metaphor Studies Under Advertisement Research;Springer Series in Design and Innovation;2023-12-01

2. Complementary Model Fusion for Enhanced Social Popularity Prediction;2023 International Conference on Computer and Applications (ICCA);2023-11-28

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