Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective

Author:

Rehman Umair1ORCID,Abbasi Amir Zaib2ORCID,Ting Ding Hooi3ORCID,Hassan Maria4ORCID,Khair Nadine5ORCID

Affiliation:

1. Department of Computer Science, Western University, London, ON, Canada

2. Interdisciplinary Research Centre for Finance and Digital Economy, KFUPM Business School, King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia

3. Department of Management and Humanities, Universiti Teknologi PETRONAS, Seri Iskandar, Malaysia

4. Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan

5. Department of Marketing, American University of Madaba, Amman, Jordan

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Subject

Electrical and Electronic Engineering,Strategy and Management

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