1. Federal University of São Carlos (UFSCar), São Carlos, Brazil
2. Centre for Innovation Management and Sustainability (CEGIS), São Carlos School of Engineering, University of São Paulo (USP), São Carlos, Brazil
3. Service Research Group (GEPS), Department of Production Engineering, Federal University of São Carlos (UFSCar), São Carlos, Brazil
4. Centre for Technology Management (CTM), Institute for Manufacturing (IfM), University of Cambridge, Cambridge, U.K.