Bundle entropy as an optimized measure of consumers’ systematic product choice combinations in mass transactional data-Reference-Cited by-同舟云学术

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Bundle entropy as an optimized measure of consumers’ systematic product choice combinations in mass transactional data

Published:2022-12-17 Issue: Volume: Page:
ISSN:
Container-title:2022 IEEE International Conference on Big Data (Big Data)
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Author:

Mansilla Roberto¹,Smith Gavin¹,Smith Andrew¹,Goulding James¹

Affiliation:

1. Nottingham University Business School,N/LAB,Nottingham,UK

Funder

Health

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10020192/10020156/10021062.pdf?arnumber=10021062

Reference37 articles.

1. Repeat-Buying;ehrenberg;Repeat-Buying Facts Theory and Applications,1988

3. How to measure diversity when you must.

4. Using of jaccard coefficient for keywords similarity;niwattanakul;Lecture Notes in Computational Science and Enginee,2013

5. The Dirichlet: A Comprehensive Model of Buying Behaviour

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