A Real-World Implementation of Unbiased Lift-based Bidding System

Author:

Moriwaki Daisuke,Hayakawa Yuta,Matsui Akira,Saito Yuta,Munemasa Isshu,Shibata Masashi

Publisher

IEEE

Reference50 articles.

1. Cost Per Incremental Action: Efficient Pricing of Advertising

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1. Quantifying uncertainty of uplift: Trees and T-learners;Neurocomputing;2024-07

2. Inferno: A guide to field experiments in online display advertising;Journal of Economics & Management Strategy;2023-03-23

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