Enhancing Advertising Initiatives: Using Machine Learning Algorithms to Engage Targeted Customer-Reference-Cited by-同舟云学术

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Enhancing Advertising Initiatives: Using Machine Learning Algorithms to Engage Targeted Customer

Published:2024-05-09 Issue: Volume:11 Page:1433-1437
ISSN:
Container-title:2024 International Conference on Communication, Computer Sciences and Engineering (IC3SE)
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Author:

Kunekar Pankaj¹,Usman Mohammed²,Veena CH³,Singla Atul⁴,Anute Nilesh⁵^ORCID,Polke Nikhil⁶

Affiliation:

1. Information Technology, Vishwakarma Institute of Technology,Pune,Maharashtra

2. University of Nizwa, Sultanate of Oman,Department of Management, College of Economics, Management and Information Systems

3. Institute of Aeronautical Engineering,Dundigal,Hyderabad

4. Lovely Professional University,Phagwara,India

5. ASM'S Institute of Business Management and Research,Pune

6. Symbiosis Law School, Nagpur Campus, Symbiosis International (Deemed University),Pune,India

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx8/10592860/10592845/10593306.pdf?arnumber=10593306

Reference22 articles.

1. Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook

2. The future of technology and marketing: a multidisciplinary perspective

3. An empirical study of the rise of big data in business scholarship

4. Big bang disruption;Downes;Harvard business review,2013

5. Digital transformation of business models: A systematic review of impact on revenue and supply chain;Sundaram;International Journal of Management,2020

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