Marketing in the Metaverse Universe: Process, Metrics, Consumer Behavior and Challenges
Author:
Affiliation:
1. University of Auckland,Department of Information Systems and Operations Management,Auckland,New Zealand
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10487636/10487139/10487776.pdf?arnumber=10487776
Reference33 articles.
1. The Metaverse, or the Serious Business of Tech Frontiers
2. Leading benefits of the metaverse worldwide in 2021;Petrosyan,2022
3. The role of AR and VR in the development of the metaverse;Trends
4. Changes in the use of mobile devices during the crisis: Immediate response to the COVID-19 pandemic
5. Why we buy: evolution, marketing, and consumer behaviour
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