Impact of Green Marketing Strategies on Business Performance using Big Data-Reference-Cited by-同舟云学术

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Impact of Green Marketing Strategies on Business Performance using Big Data

Published:2023-12-11 Issue: Volume: Page:440-445
ISSN:
Container-title:2023 2nd International Conference on Automation, Computing and Renewable Systems (ICACRS)
language:
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Author:

Thota Vijaya Kumar¹,Babu Palla Manoj²,Shanthi Vedula.³,Rao M. Rameshwar⁴,Prasad V. Durga⁵

Affiliation:

1. NSB Business School,Department of Business Management,Bangalore

2. Gitam University,GITAM School of Business,Vishakhapatnam

3. Keshav Memorial College,Narayanaguda, Hyderabad

4. UPGCS, OU,Department of Commerce,Hyderabad

5. OU,Department of Commerce,Hyderabad

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10404046/10404076/10404929.pdf?arnumber=10404929

Reference6 articles.

1. Green marketing: A new dimension in the marketing field;Chandra;Economic Challenger,2009

2. Integrating the Principles of Green Marketing by Using Big Data. Good Practices

3. The combination between Big Data and Marketing Strategies to gain valuable Business Insights for better Production Success

4. Big data analytics as a roadmap towards green innovation, competitive advantage and environmental performance

5. The impact of the adoption of green marketing on corporate performance of non-profitable organizations: empirical study

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