Eye-Tracking Technologies in the Analysis of Environmental Advertising and Journalistic Texts Perception by Youth

Author:

Lobodenko Lidiya1,Cheredniakova Anna1,Shesterkina Liudmila1,Kharitonova Olga1

Affiliation:

1. South Ural State University (NRU),Department of Journalism, Advertising and Public Relations,Chelyabinsk,Russia

Funder

Russian Science Foundation

Publisher

IEEE

Reference25 articles.

1. Experimental studies of multimodal text comprehension: Main directions;sonin;Voprosy jazykoznanija,0

2. Modular multimodality of the media text;ilyicheva;Bulletin of Polessky State University Series of social sciences and humanities,2019

3. Issues of the theory of polycoded text;goncharenko;Bulletin of the Tver State University Philology Series,2011

4. Text linguistics and intercultural communication (on the example of creolized texts): textbook for students of foreign languages;anisimova;Moby Thesaurus,2013

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