Gyms Customer Loyalty Using the Logistic Regression Algorithm Technique

Author:

Munoz Joaquin Moreno1,Osorio Miguel Ramirez1,Rodriguez Ciro1,Rodriguez Diego2,Lezama Pedro3,Pomachagua Yuri3

Affiliation:

1. Universidad Nacional Mayor de San Marcos UNMSM,Software Engineering Department,Lima,Peru

2. Universidad Peruana de Ciencias Aplicadas UPC,Medicine, Faculty of Health Sciences,Lima,Peru

3. Universidad Nacional Federico Villarreal UNFV,Systems Engineering Department,Lima,Peru

Publisher

IEEE

Reference21 articles.

1. Exploring the Sustainability Correlation of Value Co-Creation and Customer Loyalty-A Case Study of Fitness Clubs;lee;Sustainability,2018

2. The impact of sensory marketing on customer loyalty in private sports clubs: Using perceived value as the mediating variable;soleimani;Euroamerican Journal of Sports Sciences,2021

3. Sentiment analysis for customer relationship management: An incremental learning approach;capuano;Applied Intelligence,2020

4. Customer-Relationship management: Performance assessment and improvement by an intelligent algorithm;abdolhossein zadeh;Performance Improvement Quarterly,2019

5. Whether service quality determinants and customer satisfaction influence loyalty: a study of fitness services

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